Healthy Holistic Homes
If you've read the MS article, you know that I spent years getting very deep into health. At some point that stops being just a question of what you eat or how you train. You start paying attention to the place where you spend most of your life.
Your house. The air, the water, the things you clean with, the stuff you buy and bring inside. A surprisingly large number of decisions that most of us make without really thinking about them.
Healthy Holistic Homes is the brand I build with Miriam around that subject. She's the face of it. I'm behind the website, filming, editing, publishing, and content strategy.
More than a website
Calling this a website project leaves out most of the work.
There's an article library (28 articles at the moment), 23 videos with their own pages, a podcast, learning resources, a shop of products we actually use, and a home assessment. The subjects range from the home environment to food and family life, because those things don't stay neatly in separate categories when you're actually living them.
But all of that has to come from somewhere. Someone has to work out what the piece is about, shoot it, edit it into something watchable, give it a title, publish it, and make the next one. That's the part I do.
I come from film and content production, so this is a different kind of build from one of my little data experiments. The software matters, but so do the framing, pacing, sound, thumbnails, and whether a person actually wants to spend an hour listening to the conversation you recorded.
You can build a very good publishing system and still publish something boring. Unfortunately the system doesn't solve that part for you.
The longer conversations
The podcast is where there's room to go further into a subject. There are conversations with Andrew Salisbury about coffee, Eric Edmeades about food, and other guests across health and family life.
An hour-long conversation and a short social video have very different jobs. In the long version you can follow a tangent, explain what someone means, and let the subject get complicated. In a short clip you need enough context that the interesting sentence still means something when it's cut out of the hour around it.
That sounds obvious until you're the one doing the editing. Then it becomes a lot of small decisions, repeated across every piece of content and every platform. Which is probably why I keep building my own production tools.
The videos and the shop
The videos cover the practical end of it: air purifiers, mould, fluoride, EMF, bamboo greenwashing, why you might not want to touch thermal receipts. Each one lives on its own page with a category, so a video that did well on YouTube doesn't just vanish into the channel.
Then the shop: around forty products, from the air purifier and the water filter to the coffee, the kettle, and the clothes, each with a note about why it's there. It's affiliate links, not our own stock, and everything on it is something Miriam actually uses at home. That's the only way a list like that means anything.
Giving people somewhere to start
The home assessment asks fifteen questions about your environment and habits, gives you a score out of 100, and picks the three areas where a change would matter most. Each of those comes with a short three-day email course. It's a way into the material for someone who doesn't want to work through the entire archive before deciding what interests them.
That distinction matters. A person can agree that their environment deserves attention and still have no idea where to start. Another list of things to worry about isn't particularly useful. The site needs to help them find a relevant next step.
I think about the publishing side in much the same way. A social post is often the first thing someone sees. If they want more, there needs to be something behind it: an explanation, a longer conversation, a guide. Otherwise you've just made a nice post that disappears down the feed.
My part in it
The site itself is a Next.js app I've been building since 2023, when it started life as Whomesome. It has been rebranded once, got its own podcast and book pages, pulled all the old WordPress content in-house, and since March 2026 it runs on our own server.
Miriam's contribution and mine are different. This isn't me taking credit for being the person you see on screen. It's the production and the digital home around her work that I built and run.
The result is at healthyholistichomes.co, with the videos on YouTube, Instagram, and TikTok.
Some of the work on this site is an afternoon of curiosity that got out of hand. This one is the ongoing work of making a whole brand exist, in all the places people encounter it. Less tidy to put in a portfolio. Quite a lot more involved.